In an effort to strengthen our commitment towards a more sustainable world, the company has taken a pledge towards safe, honorable and sustainable tourism, an initiative by the Ministry of Tourism. SAFE AND HONOURABLE TOURISM:- To leverage the burgeoning global travel and trade and in keeping with the Indian tourism industry’s objective of positioning India as a global tourism brand, the Ministry of Tourism has strategically outlined in its policy the central principle of ‘Atithi Devo Bhava’ (Guest is God). In stating this, is evident the commitment of Indian tourism to ensure that every tourist in India is physically invigorated, mentally rejuvenated, culturally enriched, and spiritually elevated. To meet this objective and at the core of the National tourism, policy is outlined the seven pillars of tourism, Swagat (Welcome), Soochana (Information), Suvidha (Facilitation), Suraksha (Safety), Sahyog (Cooperation), Samrachanam (Infrastructure Development) and Safai (cleanliness). ‘Safe and Honourable Tourism’ aims to strengthen the critical pillar of ‘Suraksha’ (Safety) and ensure that Indian tourism follows international standards of safe tourism practices, applicable for both tourists and local residents i.e., local people and communities who may be impacted by tourism in some way. Its central objective is to ensure that tourism activities are undertaken, integrating the need to protect the dignity, safety and the right to freedom from exploitation of all tourists and local residents involved in or impacted by tourism. In today’s scenario, following safety guidelines is not just about adhering to the provisions of the seven pillars but also implies good business. Recognizing that every earth resource is finite and fragile, we have further pledged to fully implement sustainable tourism practices, consistent with the best environment and heritage protection standards, such that our present tourism resource requirements optimize both local community benefit and future sustainable uses.