Reinforcing its Responsible Luxury ethos that seeks to create a better and secure world, ITC Hotels today announced the launch of ‘WeAssure’ initiative. In a first for the hospitality industry, the discerning guests of ITC Hotels will be reassured by an accreditation by National Accreditation Board for Hospitals & Healthcare Providers (NABH)- the leading standards organisation for sanitation, hygiene, safety and infection control practices. ITC Hotels is also partnering with DNV GL Business Assurance, one of the world’s leading certification bodies, to ensure stringent clinical levels of hygiene and safety. These assurance certifications will stand testimony to the rigorous hygiene protocol being put in place to ensure the safety of guests and associates at ITC Hotels, across India.
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This is a great idea which I appreciate. Anything that creates confidence amongst my clients is welcome. Maybe a short handout would be good as well. This could explain what you are doing, why you are doing it and how this is monitored and labeled. Best if this could be in different languages ( for example in German).
But otherwise I can translate it as I do most of the times anyway.
As well do share this with the local DMC`s. This way they can as well promote your hotels better ( e.g. we only select safe palces and those that are even certified).
By the way I work with Far Horizon India Ltd.