Morpho Hotels and Resorts is all set to launch in India in November and will be launching soon in other countries in the Middle East, Africa, among others. The brand aims to boost the hospitality industry by supporting independent hotels move towards optimized & digitized operations along with delivering superlative customer experience.
The Morpho Group has been launched in order to cater to the needs of every type of traveller from basic sanitation and hygiene guidelines to personalised services without compromising on the luxury and comfort of the guest. Whether one travels for business or leisure, a staycation or a vacation.
Speaking about the launch of Morpho Hotels and Resorts, Dipinder Benjamin- CEO, Morpho Hotels said, “We are very excited to begin the journey of Morpho Hotels in this new world. Our core value is to create personalised experiences for our guests which in turn creates enriching and everlasting memories during their stay. As a brand, Morpho Hotels brings in a fresh approach to hospitality and guest services in tune with the changing times during the pandemic and the rise of the new normal. Customer satisfaction will be the fundamental aim of the brand while working under the framework of Corporate Social Responsibility and the rapidly changing economic climate in the country.”
The Group will be launching properties across three Verticals, “Morpho” for business travellers, “Crystal” for lifestyle travellers and “Vivid” for luxury travellers.