Air India passengers can soon avail ‘Namaskar Sewa’, a meet and greet service wherein dedicated personnel will receive the customers at airport entry gate and assist them till being seated in the aircraft.

The disinvestment-bound national carrier, which is already providing similar services to first class passengers, would be rolling out the initiative on a pilot basis at the Delhi airport this month. The airline flew more than 81 lakh domestic passengers and over 35 lakh international passengers during the April-June period this year.

The initiative also comes at a time when the airline is grappling with stiff competition and complaints about services from passengers. It would focus more on international passengers, particularly those in transit, as they need to hop on from one terminal to another. The airline would have a dedicated team of up to three personnel to help passengers who register for the service.

After Delhi, the initiative would be rolled out at Mumbai, Kolkata, Chennai, Bengaluru and Hyderabad airports, where the airline has sizeable international operations.