Driven by brand new content and fascinating visuals, the interactive Facebook page of Kerala Tourism has hit a new high, emerging as the most followed tourism page in South Asia, overtaking Tourism Malaysia, Singapore and Thailand by a fair margin. The number of ‘likes’ on Kerala Tourisms Facebook page has tripled in the past two years, touching 3,481,239, thus eclipsing the popular social media platform of Tourism Malaysia that has 3.3 million, Visit Singapore 3.2 million and Amazing Thailand 2.6 million likes.
Internationally, now only three countries Australia with 8.3 million, Go USA with 6.7 million Visit Dubai with 6.7 likesare ahead of Kerala, a press release said. When compared with the portals of other tourism departments in the country, Kerala retains its number one position by a huge margin.
It is followed by Gujarat (1,336,836 likes), Madhya Pradesh (1,198,165), Rajasthan (588,453), Uttarakhand (494,992) and Odisha (238,143). “It gives me immense pleasure and a feeling of pride to note that Kerala Tourisms social media page has now become the second most followed in the whole of Asia after ‘Visit Dubai’,” Tourism minister Kadakampally Surendran said.