Kerala Travel Mart (KTM) Society has started preparations for a Virtual Kerala Travel Mart in March this year. The dates of the Virtual Travel Mart are expected to be announced soon by the Kerala Tourism department and KTM.

The 5-day-long virtual exhibition will have B2B meetings and seminars on different topics. There will be seminars on all the five days where experts from the industry will discuss and deliberate ways to revive the tourism sector in the state.

The exhibitors at the virtual trade show will be members of the KTM Society. According to sources, there will be a renewed focus on Ayurveda and Wellness aspects of Kerala at the Virtual exhibition so as to attract more wellness seekers to the State post Covid19.

After the Ministry of Tourism, Government of India and the Federation of Associations in Indian Tourism & Hospitality (FAITH) announced the third edition of India Tourism Mart (ITM) virtually on February 18-20, KTM is the second major trade exhibition to go the virtual way.