Prahlad Singh Patel, Minister of State (IC) for Tourism & Culture, recently launched the multilingual Incredible India website in New Delhi. The website currently hosted in English and Hindi is now launched in Chinese, Arabic and Spanish to attract tourists from these regions. On this occasion secretary, Ministry of Tourism Yogendra Tripathi, Director General, Ministry of Tourism Meenakshi Sharma, senior officials of the ministry, foreign delegates and stakeholders of tourism industry were also present. Speaking on the occasion, Shri Patel said that “our objective is to showcase various tourism products of India on a global platform and increase tourism awareness, attractions and opportunities by providing tourists with personalized and contextual digital experiences”. He said that Incredible India website and mobile app is being launched in Chinese, Arabic and Spanish languages with the main objective of effectively connecting with visitors in countries where these languages are predominant, through web and social media platforms; and thus establish better contact with them.