The Nepalese government has announced numerous measures to revive the tourism industry battered by the COVID-19 pandemic, including a plan to declare the years between 2023 and 2033 as the ‘Visit Nepal Decade’. Unveiling the Tourism Rehabilitation Action Plan, Jeevan Ram Shrestha, Nepal’s minister for culture, tourism, and civil aviation, said the government is breaking the tradition of announcing a single year as ‘Visit Nepal Year’ in order to run a sustained campaign to promote tourism, a major foreign exchange earner and job creator for the country. As per the action plan, the Visit Nepal Decade is expected to come out within the next three months. The government has planned to attract 1 million foreign tourists in the 2022-23 fiscal year which began in mid-July.